<正> 英国的广告监督机构禁播了肯德基的一则电视广告,原因是该机构认为这家快餐连锁店误导消费者,使他们觉得肯德基的鸡肉小汉堡比实际尺寸要大。英国广告审查局(ASA)说,他们从伦敦的一家肯德基买了三个夹有鸡肉条的小汉堡,由此断定关于这则广告的五宗投诉的确有理——厂告里有一个特写镜头:一双女性的手拿着一只汉堡。"我们认为,广告中的画面可能使观众对汉堡的实际大小产生错觉,"ASA说。"我们发现,广告里出现的面包比我们买到的汉堡要厚得多,里面的馅儿也更多,馅里面的生菜品种也与实际情况不符。"
2005年08期 No.404 5页 [查看摘要][在线阅读][下载 86K] -
<正> 据官方媒体报道,北京政府已经禁止了让影视明星在电视广告中扮演医生或患者、以此推销健康产品或化妆品的做法。《新京报》说,首当其冲的是这样的一则广告:一个年轻的女演员声称一种口服钙补剂使她年幼的儿子更聪明,个子也更高了。新华社援引一位市政府官员的话说:"包括影视明星在内的公众人物不应该以消费者的身份来推销产品,这样做很容易误导公众。"在前述的被禁广告中,这位女演员还
2005年08期 No.404 7页 [查看摘要][在线阅读][下载 101K] <正> 一名男子辩称,如果当局能早两年控告他犯有联邦毒品罪并将他逮捕,那他就可以获得较轻的判决。今年,联邦地区法院判处格雷戈里·E.史密斯10年强制监禁,而他早在2002年8月就已经成了一次联邦调查的目标,当时执法人员在他家里发现了将近200克可卡因和大约3克"快克"。毒品被没收了,史密斯却没有遭到逮捕。2004年7月,史密斯被联邦法院以同谋罪起诉,此
2005年08期 No.404 9页 [查看摘要][在线阅读][下载 127K]
- Robert MacNeil;杨艳华;林振华;
<正> The genius of English,"forRobert MacNeil,"is that it hasalways been the tongue of thecommon people,literate or not."In thefollowing selection from his bookWordstruck,MacNeil,popular publictelevision newscaster and author ofThe Story of English,celebrates therichness and diversity of present-dayEnglish.For him,English has"prospered and grown because it wasable to accept and absorb change."
2005年08期 No.404 18-22页 [查看摘要][在线阅读][下载 280K] - Michael Greenberg;秋叶;
<正> On New York's subway carriages atcertain hours of the evening,the paradeof panhandlers' is continuous.It is asthough one has paid two bucks to attend abeggar's theatre.The members of the audience sitfacing one another in rows,while performersenter on cue through sliding steel doors to trytheir luck on the cramped stage. Competition isfierce.The audience is hardened and annoyed.Enter the Poet,tall,trim in a golden corduroyjacket,decent shoes,and black linen scarf.Hisdemeanour is brash and satirical as he delivers,ina theatrical voice,the same strung-togetherproverbs he has been offering for years. "In theland of the blind the one-eyed man is king."Heseems more like an adventurer than a beggar,baiting us,repeating tabloid gossip,not asking forour support so much as claiming it as his due.
2005年08期 No.404 23-25页 [查看摘要][在线阅读][下载 214K] -
<正> 世界上至少有两种古老的行当,我们一般认为是穷人走投无路被迫沦落的结果:娼妓和行乞。但在什么都讲求职业化、专业化的当今社会,情形其实不那么简单。作者讲述了在纽约地下、地上遇见的五位乞丐,他们可谓八仙过海,各显神通。其实目的只有一个,就是以自认为最佳的方式"讨到钱"。纽约的地铁车厢一到夜晚就像一个狭长的舞台,表演者即乞丐们是你方唱罢我登台,好不热闹。先是"诗人"进来,他衣着考究,一副倨傲睥睨的神情,用一种戏剧腔张
2005年08期 No.404 26-27页 [查看摘要][在线阅读][下载 240K]
- InigoThomas;杨笑然;
<正> Amonth ago,I bought a white suit.Cheap it was:just over 100 bucks at the downtown Brooklynbranch of Daffy's,the discount-clothing store,oneof the best-shops in New York City.Now,a white suit,however inexpensive,is always anabsurd impracticality,even an act of defiance against allpracticality.It is also,in life as in movies and books,neverneutral.Like a white Rolls Royce,for example,a white suitconnotes grandness,tackiness,egotism,sex,and cash.Such aconfluence is found in Fitzgerald's first presentation of Gatsby,dressed to impress Daisy in a "white-flannel suit,silver shirt,and a gold-colored tie.There was no way,that afternoon,that Jay Gatsby could have worn dark blue.
2005年08期 No.404 31-33页 [查看摘要][在线阅读][下载 142K] -
<正> Khrushchev Explains to the Generals andOfficers the Importance of Stalingrad"My name is Nikita Sergeyevich Khrushchev.I'vecome to take things in hand here.This city is notKursk,nor is it Kiev,nor Minsk.This city is Stalingrad.Stalingrad!This city bears the name of the boss.It'smore than a city,it's a symbol.If the Germans capture
2005年08期 No.404 41页 [查看摘要][在线阅读][下载 97K] <正> 如果这本书的封面不能引起你任何联想,那你大可不必劳神翻看它了。其实,这本书就是"古琦"(Gucci)和"伊夫·圣罗兰"(Yves Saint Laurent)这两个品牌首席设计师汤姆·福特的作品集,满眼看去,无非是世界顶级奢侈品的霓裳婆娑,衣衫摇曳。不过,你最好记住这个名字:"Tom Ford"。据说,这是个天才!
2005年08期 No.404 51页 [查看摘要][在线阅读][下载 33K]
- Katharine Wang;
<正> Is drama a drug that we keep tostay alive?Do we fuel our ownproblems or is the problem fueledindependently?If so,why?Why dowe torture ourselves when we,for themost part,know the outcome?Isacceptance so difficult?I'm only nineteen.I don't knowenough to give an answer.But fromthe happenings on campus and dorm,it's almost painfully clear that peopleusually create more problems onproblems.It's like a human pyramid
2005年08期 No.404 52-55页 [查看摘要][在线阅读][下载 414K] - JeanneKnechtges;张锜;
<正> Taekwondo or Tae Kwon Do is the nationalmartial art in Korea,and is treated as anational sport.In the Korean language,Taemeans "kick or destroy with the foot."Kwon means"punch or smash with the hand or fist,"and Domeans "way of art."Taekwondo literally means "theway of using the foot and the fist to destroy."During the Three-Kingdoms(Goguryeo,Baekjiand Silla)period of Korea,37 BCE—935 CE,Silla began to establish diplomatic relations withthe Tang Dynasty of China in the 7th century,andthe influence of the Tang Dynasty on Korean
2005年08期 No.404 56-58页 [查看摘要][在线阅读][下载 256K] - JanMorris;启侃;
<正> Ireland is a seriously rich country now,not only the secondmost expensive within the euro currency zone(after Finland)but also the one most likely,economists say,to catch up withthe United States in average personal wealth.The cars that fillDublin fill all the cities of Ireland,and swarm into every lastcranny of the countryside,so that wherever you drive,up theremotest mountain lane,down the narrowest track,there is likelyto be another car in the rearview mirror.Ireland was a poor backwater,weighed down by its history.The next year,as it seems,it had become a brilliantly successfulyoung state,a natural leader for all the small and minority nationsof the world,and the first in Europe-would you believe it-toban smoking from all workplaces,including pubs.
2005年08期 No.404 59-61页 [查看摘要][在线阅读][下载 92K]
- Suhua Susan;
<正> Suhua:"LOW,HIGH,here I fly,like a bird throughthe sky.Free,free,over the lea,over themountain,over the sea."Little kids used tochant this rhyme while swinging on a swing.Just like that swing,the world economy seemsto be LOW for a while,then HIGHer and thenLOWer again.We bought a car recently,andI'm very concerned with the gas prices that arefluctuating the same way,HIGHer,LOWer,and HIGHer.Susan:I have never heard that swinging rhymebefore,but I remember "Swing LOW sweetchariot,comin for to carry me home…" Now
2005年08期 No.404 65-67页 [查看摘要][在线阅读][下载 68K] - Jon Lu;
<正> For most of us who are learning Englishas a second language,studying theEnglish grammar,sentence structureand the right usage of words is a very necessarystage in mastering the language.All activitiesdesigned to teach English grammar are for thepurpose of teaching second language learnershow to develop accuracy in everyday use.Tomany of us,grammar books on the Englishlanguage contain the wisdom and words of thelanguage masters.However,to others,theywonder whether the masters of the Englishlanguage really affect daily usage.Do efforts tobreak bad usage that has become popular eversucceed?
2005年08期 No.404 68-69页 [查看摘要][在线阅读][下载 229K]
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<正> 我是《英语学习》的忠实读者,已经坚持阅读贵刊四年有余。随着时间的推移,我的英语水平有了很大的长进。有时我想向你们写信,咨询一些有关方面的问题;也很想向贵刊投稿,检验一下自己的翻译和编注质量。我可以这样做吗?发电子邮件可以吗?(柳州张淑仪)《英语学习》自1958年创刊以来.一直得到广大热心读者的鼓励与支持.这也正是它能在竞争激烈的书刊市场占有一席之地的主要原因。我们欢迎并珍视来自读者的每
2005年08期 No.404 3页 [查看摘要][在线阅读][下载 650K] - 冰尘;
<正> 工人们唱着歌,嘴里塞得满满的——这个电视画面引来了英国民众潮水般的抱怨,这种表现坏习惯的镜头让他们忧心忡忡。这则肯德基炸鸡的电视广告成了英国投诉最多的广告,有1,671名市民为此向英国广告审查局(ASA)表示不满。怒气冲冲的观众纷纷表示,这则广告使边吃边唱、边吃边说的行为显得很有趣,容易使孩子养成坏习惯。其中41位投诉者还声称自己的孩子已经学了广告里的坏样。不过,ASA驳回了所有的投诉,并对关于张着嘴吃饭
2005年08期 No.404 4-5页 [查看摘要][在线阅读][下载 152K] -
<正> 米歇尔·哈奇森展望着孩子的降生,她看到的不仅仅是一大把活泼泼的快乐,还有一块潜在的广告牌。将为人母的米歇尔·哈奇森住在费城郊区,她正在邀请广告主把商标放到她孩子的衣服和婴儿用品上,并声称这些广告一定能引起人们的注意。"人们郡喜欢看婴孩,而我们会整天在外面走动,"26岁的米歇尔·哈奇森说,她的第二个孩子将于6月出世。哈奇森是一位全职母亲,她已经在 Craigslist 和 eBay 网站上贴出了招商启事,每月广告费起价
2005年08期 No.404 6页 [查看摘要][在线阅读][下载 99K] <正> 据《中国日报》报道,上海最大的出租汽车公司正在召回所有车牌带有不祥数字"4"的出租车,为的是增加学生们高考成功的几率。"4"字在普通话和广东话中与"死"字谐音,在上海话里它还多了一层成为输家的含义。报纸援引上海大众出租汽车公司一位管理人员的话说:"许多家长拒绝乘坐车牌按他们看不吉利的出租汽车。过去几年望,我们也看到了不少家长对司机发睥气,就因为司机用车牌晦气的车接送他们的孩子。"全中国的家长和孩子都在全力拼搏,希望能最大限度地提高在这一严格的年度大考中取得成功的几率。高考成功不仅意味着获得了高等教育的门票,也意昧着在竞争日益激烈的中国
2005年08期 No.404 8页 [查看摘要][在线阅读][下载 74K] -
<正> Taekwondo con be divided into two major schools:InternationalTaelwondo Federation(ITF,founded in 1966),and World TaekwondoFederation(WTF,founded in 1973).In 1980,WTF Taekwondo wasrecognized by the International Olympic Committee(I.O.C.)and becamea demonstration sport at the Summer Olympics in 1988.It made its debut as an official Olympic event in2000.There were several attempts to unify ITF and WTF,but these attempts so far have failed.
2005年08期 No.404 58页 [查看摘要][在线阅读][下载 78K] <正>~~
2005年08期 No.404 78页 [查看摘要][在线阅读][下载 589K]